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Times Square Displays for CrowdStrike, Zscaler, Tenable and Casper

Large-format motion built for some of the biggest screens in the world: IPO and brand displays for CrowdStrike, Zscaler, Tenable, and Casper,

shown in Times Square and at the Westfield World Trade Center. The work had to read instantly at enormous scale, so I built a bold, legible visual system

that held up across different brands, stories, and screen dimensions, including Casper's 280-foot-wide displays.

For the Zscaler and CrowdStrike IPOs, I directed a team of designers and animators on more than 20 videos, spanning the Times Square displays and their roadshow films, and built a shared motion system that kept multiple animators visually consistent across all the different screens.

For Casper, I directed more than 20 videos, setting an elegant, minimalist motion language applied consistently across the full package.

Credits

Direction, design and animation Miguel Rodrick
Design and animation Miguel Rodrick, Eli Levine, Ali Yaremko.

Created at Glass & Marker